Stop the madness in Indian Country entertainment!!!! Self sufficiency is the only answer!

If you work in the entertainment department or have been elected to “take care of entertainment” for your casino and you chose to use an entertainment buyer or outside agency […]

June 29, 2016 // cdub5000 // No Comments // Posted in CRW Blog

If you work in the entertainment department or have been elected to “take care of entertainment” for your casino and you chose to use an entertainment buyer or outside agency to book your national entertainment think about this.

  • You are taking care of the artists rider and hospitality requests
  • you are taking care of their backstage/dressing room needs
  • you are setting up all of the chairs
  • you are selling and distributing tickets
  • you are setting up VIP meet and greets
  • you are setting up rides to and from airports with your staff on the clock driving
  • you are setting up and providing hotel rooms
  • you are spending marketing dollars and team time on ads for the show
  • you are selling all of the food and beverages with your staff
  • you are cleaning up the mess after the show and putting the chairs away
  • you are spending time on collecting sales data from all departments to figure out if your event was successful
  • you are providing sales people for the bands merchandise
  • you are running band members or running around for band members while they are at your property
  • you are running several different campaigns on social media networks to promote your shows
  • you are dealing with all of the issues that occur when the artist is not happy
  • you are the ONLY ONE who has to go in and deal with management and tribal business executives when shows are not successful
  • you are managing security needs
  • you are handling parking needs
  • you are dealing with sound/lighting crews and schedules plus providing them hospitality and rooms

YOU ARE DOING ALL OF THE HEAVY LIFTING!!!!!

SO WHY ARE YOU DELEGATING THE EASIEST PART OF THE SHOW TO AN OUTSIDE AGENCY/TALENT BUYER WHILE MANY TIMES PAYING THEM WAAAAAAAAAY MORE THEN YOUR OWN SALARY????????????????????

Putting in the offer and handling the booking of the national artists is the easiest most rewarding part of the show production process. The artists themselves show a different respect to the “buyer/agent” that books them direct. You do not get the same respect as a direct employee of the property because you are viewed as only the host, not the actual buyer who booked them. In other words the artists know who found them and who is responsible for them being at your property and event.

Stop giving the easy, important, fun part of your job to others and take control of your entertainment program now. You are already doing ALL OF THE HARD WORK you should enjoy the benefits of being your own buyer and the respect and pride that comes with it. We can show you in a matter of hours what they are not willing to share in over 23 years now. Why should they, they make MILLIONS off of Indian Country year after year by NOT EDUCATING US.

Contact me at corey@crwproductions.com or 612.819.3616 to start your road to self sufficiency in your entertainment program.

CRW Productions one of a kind training program covers these areas and many more:

  • Booking National Talent
  • Dealing with high maintenance artists
  • Booking Local & Regional Talent
  • Staging, Sound & Lighting Logistics
  • Event Management
  • Industry Terms & Meanings
  • Producing Outdoor Events
  • Managing Multiple Groups
  • Market Research
  • Artists Sales and Venue History
  • Social Media Marketing
  • Ground Level Marketing
  • Co-Branding
  • Rider Negotiation
  • Understanding Contracts
  • Online Ticketing
  • Creating Venue Addendum/ Hospitality Rider
  • How To Use Your New Network
  • How to create scholarships for young aspiring Tribal Members that are interested in live sound, staging, and lighting at several trade schools across the country

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