Common Questions & Answers

Q: If you guys know how to do all of this, why don’t you make all of the money by just keeping the secrets and booking the casinos?

A: Every person on this team has one thing in common. We all want to help create change in our individual communities and Indian Country as a whole. We hope this approach will grow into opportunities for hundreds maybe thousands of Tribal members across the country. We would rather share our knowledge and be responsible for creating new opportunities then using our Tribal affiliations to our advantage for profit. All of our trainers have been offered positions by several national talent buying agencies in the past, and almost frequently. A couple of them have experience in working with direct national talent agencies already. We all agree, together we are the only ones who will stop another 20+ years of unnecessary fees and missed opportunities for Indian Country. So we are starting work towards creating the world’s largest Native American Talent Buyers Network.

Q: The training program is very interesting, but we are hesitant to move forward due to the cost, can you explain the cost vs. value?

A: Training is often seen as an expense and not as an investment. Untrained employees will, inevitably, lack the knowledge to use company resources properly, which will lead to waste. When considering the one time cost of this training program vs. the continued annual fees, the savings alone is an enormous value. This program is based on facts, data, and experience and backed with a rapidly expanding organization of real people who have no financial incentive outside saving money on their entertainment budgets. Besides the many economic advantages and safety network, there is the most important aspect of this, and that is becoming more self-sufficient while creating new opportunities for your Tribal members.

We do offer national talent buying services and realize the opportunity we have being the only all-Native American team of experienced talent buyers in the country. We chose to take the route of educating and sharing information because we see what they have been doing for over 20 years now and know we can create meaningful change. It often seems as though the first reaction to our training program is apprehension or skepticism. This hesitation is understandable as this is the first of its kind program and we have been told for over 20 years now that we cannot do this on our own. We also are very aware of our competitor’s disapproval and fear of our mission. We can assure you any skepticism from them is based on one fact alone, their continued bottom line.

Q: There has been a lot of turn over at our casino recently. What happens if we lose the staff members that have received the training and still have unfulfilled contracts?

A: CRW Productions will provide temporary talent buying assistance at 5% until staffing problems or related issues are resolved and can continue direct. We are also happy just to provide viable well-researched options as you continue to contract direct and ensure your status as an in-house buyer remains intact. Your program will already be established so once your new employee is in place it’s a matter of introducing them to the network available to them and answering any questions regarding the “Guide To Booking National Entertainment” training manual. Our staff is always available for consultation and assistance.

Q: The agency I currently use tells me that I need to have someone with years of experience and most important someone who has the long-standing relationships with national bands and agencies. How are we supposed to keep these relationships moving with possible changes in staff?

A: Trying to convince you that you need their friends is a common statement and selling point of any third party talent buyer. Sure, there is some truth to the “long-standing relationship” theory. But in this case, the relationship is between the casino/venue and the national agency, not the employee and the national talent agency. Your employee is not writing the checks, the casino/venue is. When you have an established entertainment program, you will have lots of data, history, and records on file for new employees to review and learn from. Just like any business, the national agency is also going to see turnover in agents, and in turn, these agents will introduce themselves to your employee and work with the data collected on your casino/venue.

Q: What if I appreciate the work done by my third party buyer because this entertainment thing was thrown in my lap by management and I just don’t have time to take all of this on along with my current position?

A: This is too much responsibility to take on with a full-time job already. If you are doing one show maybe two per year, it may seem to work in your favor to have a “trusted” buyer contract these shows. But if you are doing the ground work for the show including arranging seating, hospitality, meet and greets, marketing, and the many other things that go into preparing for a larger event from inside your casino. You may want to know that the possible several thousands of dollars that your buyer will be profiting at least match you and your team’s efforts. At the end of the day, it is still worth our cost to have the ability to understand, audit, and survey what your third party buyer is doing with your money. When you find out how much work it isn’t, you may find yourself as upset as we get.

Q: The talent buying company we currently use also runs our online ticketing, do you provide online ticketing options?

A: Online ticketing is now cheaper than it has ever been. The days of Ticketmaster gouging prices should be over, but unfortunately, they and many other companies still charge outrageous fees to provide what is now a frequent service. There are hundreds of options for online ticket providers now, and they are all cheaper than Ticketmaster. Many of them can be run for you or can be easily managed by your staff. Pricing varies and pays for itself many times in one show. You also have the ability to set the prices of your fees or have no fees at all. There is no upside for you to have the agency that books your shows also providing your tickets. That gives a lot of power and access to YOUR customer’s personal data and money to an outside firm.

Q: Would you recommend one of the trainees be a general manager, marketing director, or some other higher ranking executive?

A: It always is a good idea to have someone who is higher up the chain of command go through the training. The ability to spot a possible third party interaction or an unusual agency involved is always important in keeping everyone honest and on their toes. When you know what they know, you immediately have the advantage of keeping them honest. You will be bale to pull from the same date bases and get the same contact information they have.

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