Learn To Book National Talent Direct Over the last 20+ years Native American owned casinos have become a target rich environment for the entertainment industry, certainly the saving grace to those […]

July 2, 2015 // cdub5000 // No Comments // Posted in CRW Blog

Learn To Book National Talent Direct

Over the last 20+ years Native American owned casinos have become a target rich environment for the entertainment industry, certainly the saving grace to those aging entertainers trying to reconnect with their once younger crowd. These new venues have created a wave of casino entertainment agents, talent buyers, casino agencies, casino entertainment specialist, vendors with entertainment solutions, and casino entertainment consultants. Lots of impressive titles and even some good credentials but at the end of the day they are nothing more than a middle man, someone who is in the way of getting you ALL of the information directly. They are always very nice people ready to “take care of everything” and “they have everything you need” and always mention that they “have long standing relationships with the biggest artist and agencies in the world”. Their years of experience are “going to save you so much money you will not even notice their fee”.

It is very intimidating and can seem to be an almost unattainable position to be able to pick up a phone and find out how much it would cost to get Carrie Underwood, Nickelback, Pink, or Willie Nelson to play a 75-minute show at your venue. Although it is not something that is offered in any college course and there is NO talent buyer giving up their secret contacts, processes, or procedures anytime soon, we are here to show you anyone can do it. Anyone can book national shows direct to the artist.

It is our goal to help you create a strong lucrative entertainment program that is proudly run from inside your organization by your people. We are creating a network of Native American talent buyers so you will never be alone when you have questions or need recommendations. We are working towards creating our own data base of ticket sales that will be exclusive to Native American owned casinos only. We are also researching locations to establish the first of its kind Indian Gaming Entertainment conference that will focus exclusively on casino entertainment and will feature acts from around the country along with workshops based on live entertainment that will help educate you further into the industry.

The days of being told we are not in the entertainment business but we are in the gaming business are over. We are very much so in the entertainment business. Clearly Native owned casinos have saved many fading careers and created an entire new market of entertainment venue not available to rural America ever before. The way we see it is Native owned casinos control a large part of the live entertainment industry. If Indian Country can come together we can affect how the entire concert industry schedules all of the national tours every year.


As a part of your training you will receive a copy of our one of a kind step by step guide to booking national entertainment. This detailed manual will be on hand for you and your staff to review anytime while providing opportunities to bring fellow staff members up to speed.

Click on the image below to down load a PDF information package that includes: 

  • The first 7 pages of the “GUIDE TO BOOKING NATIONAL ENTERTAINMENT” training manual.
  • A page dedicated to frequently asked questions and answers about our program.
  • Information about the Native American Talent Buyers Network.
  • Important additional opportunity offered through the training program.
  • Information about our team along with long list of credentials.
  • Who to contact about pricing and availability of program and other services.

This document is perfect for printing and sharing with someone who could benefit from this one of a kind program.

Highly Recommended Opportunity

For an additional cost, outside of the training program we will fly your trainees to Nashville in October for the annual International Entertainment Buyers Association conference (IEBA). This is the world’s largest national entertainment conference featuring 3 days of seeing and meeting some of the biggest entertainers in the world along with their direct representatives. The additional fee will include all travel arrangements including air, ground, hotel, breakfast, lunch, and the annual NATBN dinner at the legendary Tootsie Orchid Lounge downtown Nashville. Most importantly we will set up meetings for you with the world’s largest talent agencies and introduce you personally to the REAL agents behind the talent. This is a highly-recommended experience and is a great way to establish in front of the industry that you are now buying and promoting in house.

Clearly Native American owned casinos have saved many fading careers and created an entire new market of entertainment venue not available to rural America ever before. Native American owned casinos have a major impact on the live entertainment industry. If Indian Country can come together we will be creating a much more honest and transparent environment by going direct.

Frequently Asked Questions

Q: If you guys know how to do all of this, why don’t you make all of the money by just keeping the secrets and booking the casinos?
A: Every person on this team has one thing in common. We all want to help create change in our individual communities and Indian Country as a whole. We hope this approach will grow into opportunities for hundreds maybe thousands of Tribal members across the country. We would rather share our knowledge and be responsible for creating new opportunities then using our Tribal affiliations to our advantage for profit. All of our trainers have been offered positions by several national talent buying agencies in the past, and almost frequently. A couple of them have experience in working with direct national agencies already. We all agree, together we are the only ones who will stop another 20+ years of pointless fees and missed opportunities for Indian Country. So we are starting work towards creating the worlds largest Native American Talent Buyers Network.

Q: What is a third-party or talent buyer?
A: There are literally a small handful of agencies that represent over 98% of the biggest artists in the world, everyone from Willie Nelson, Neil McCoy to Lady Gaga and REO Speedwagon. If you are wondering why you get calls from 8 different buyers/agents/agencies every week of the year, it’s because there are literally thousands of middle man buyers across the country that assist in booking many of these national acts for an additional fee. The fees usually average between 10% and 15% on top of what the artist will already be paid.

Q: How do you find out if you are using a third party or talent buyer?
A: Just because your potential talent buyer has an office in Nashville, New York, or Los Angeles and has a picture and bio of Charlie Daniels on their website does not mean they are the direct agent responsible for that artist. If you have to call northern Minnesota, Maine, or Oklahoma to book Charlie Daniels who is based in Nashville it is not direct. Any agent that needs to propose exclusivity is not a direct agent, Charlie Daniels direct agent is way too busy being Charlie Daniels direct agent than to entertain booking your casino exclusively. Also, if you booked Charlie Daniels, go to his website and click on the contact button, if the company name is not the same as the one on the contract it is not his direct agent.

Q: The agency I currently use tells me that I need to have someone with years of experience and most important someone who has the long standing relationships with national bands and agencies. How are we suppose to keep these relationships moving with possible changes in staff?
A: This is a common statement and selling point of any entertainment agent or agency. Sure, there is some truth to the “long standing relationship” theory. But in this case the relationship is between the casino/venue and the national agency, not the employee and the national agency. Your employee is not writing the checks, the casino/venue is. When you have an established entertainment program you will have lots of data, history, and records on file for new employees to review and pull from. Just like any business, the national agency is also going to see turn over in agents, and in turn these agents will introduce themselves to your employee and work with the data collected on your casino/venue.

Q: There has been a lot of turn over at our casino recently. What happens if we lose the staff members that have received the training and still have unfulfilled contracts?
A: CRW Productions will gladly intervene and continue the contracting process to keep your program moving along while new staff is hired. Your program will already be established so once your new employee is in place we will do a shorter much more cost effective training program with all post services still available.

Q: What if I appreciate the work done by my third party buyer because this entertainment thing was thrown in my lap by management and I just don’t have time to take all of this on along with my current position?
A: This is an often common story. This is to much responsibility to take on with a full time job already. If you are doing one show maybe two per year it may seem to work in your favor to have a trusted buyer contract these shows, maybe. But if you are doing the ground work for the show including arranging seating, hospitality, meet and greets, marketing, and the many other things that go into preparing for a larger event from inside your casino. You may want to at least find out that the possible several thousands of dollars that your buyer will be profiting at least matches you and your teams efforts. At the end of the day it is still worth our cost to have the ability to understand, audit, and survey what your third party buyer is doing with your money. When you find out how much work it isn’t you may find yourself as upset as we get.

Q: The talent buying company we currently use also runs our online ticketing, do you provide online ticketing options?
A: Online ticketing is now cheaper then it has ever been. The days of Ticketmaster gouging prices should be over, but unfortunately they and many other companies still charge outrageous fees to provide what is now a common service. There is hundreds of options for online ticket providers now and they are all cheaper then Ticketmaster. Many of them can be run for you or can be easily managed by your staff. Pricing varies and pays for itself many times in one show. You also have the ability to set the prices of your fees or have no fees at all. There is no upside for you to have the agency that books your shows also providing your tickets. That gives a lot of power and access to YOUR customers personal data and money to an outside firm.

Q: Would you recommend one of the trainees be a general manager, marketing director, or some other higher ranking executive?
A: It always is a good idea to have someone who is higher up the chain of command go through the training. The ability to spot a possible third party interaction or an unusual agency involved is always important in keeping everyone honest and on their toes. When you know what they know you immediately have the advantage of keeping them honest. You will be able to pull from the same date bases and get the same contact information they have.

Q: When or is it ever necessary to use a third party buyer?
A: You may want to use a third party buyer when booking regional bands and entertainers for your lounge, sports bar, or smaller music venue. If you only run one show per year you clearly do not have anyone on full-time that can handle a larger concert or show an outside agency may work for you, but be sure to do your research or just call us.

Important for community growth and job interest.

Being an entertainment buyer, entertainment director, sound crew, lighting crew, road crew, or backstage manager are unique and attractive positions. These are jobs that are different and exciting but unfortunately are being outsourced by most Native owned casinos. If you have a venue then you have a very attractive classroom, a classroom students will turn out for when its class time. Instead of paying outside vendors for sound and lights (which is incredibly expensive and only adds up over the years) how about paying to send young tribal members to any number of specialty programs across the country and learn the art of live sound. Spend the money to install in house concert quality sound and lights, it will pay for itself within a very short period. It will also provide the perfect platform to create brand new exciting “cool jobs” and opportunities for young community members. More options for success with job training and experience that can transfer anywhere in the world.



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